Brood
Typography | Branding | Corel Paint
In this assignment we were dragged into the world of lettering. Different fonts give off a different message. That's why daycares often have a cute colourful name, while technology brands use a modern font in white, black or grey shades. The images below all contain the same word, but look nothing alike thanks to the font and colour. This way, the word lost all its meaning and could represent everything. So take a guess. Which one is which?
a bus company - a disco - a bakery - a car brand - a tearoom - a clothes brand
In this assignment we were dragged into the world of lettering. Different fonts give off a different message. That's why daycares often have a cute colourful name, while technology brands use a modern font in white, black or grey shades. The images below all contain the same word, but look nothing alike thanks to the font and colour. This way, the word lost all its meaning and could represent everything. So take a guess. Which one is which?
a bus company - a disco - a bakery - a car brand - a tearoom - a clothes brand