Tie tie
Our current necktie has a long history. Its very first ancestors are the inhabitants of ancient Rome who used the fabric to keep their throat warm, or the Croatians who wore a "cravat" as part of their military attire. Actually it is not that important when exactly it was invented. Why? Because in 2016, VWO 5 from the Jan van Brabant College reinvented the necktie entirely.
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My design process went backwards. I started with thinking of names for my products, before the product was even there. At one point I even wanted to design a new medal for when a contest would end up in a draw, aka a tie. After that, I decided to actually think about products instead of puns and I thought of a disposable tie. One you could pull out of a special tie-dispenser, like napkins. This brought me to the question, where would people use these? Probably just like napkins, in a restaurant or café. This is where my puns came kicking back in: why not make it a Thai restaurant? I could call it "Thai Tie". However, "Thai Tie" souds an awful lot like "Taai Taai", a traditional Dutch cookie. And a Dutch cookie doesn't fit with a Thai restaurant. That is when I decided to create a pancake restaurant, which made for a better match.
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For the design of the disposable tie, I decided to give it a double purpose. One for fun and one for actual usefulness. The tie will be handed out to every customer together with their pancake or other menu. It is a one-size-fits-all idea with stick straps on the loop. For really small children, a smaller version can be handed out together with the kids menu.
The tie has perforated lines on the back along which the paper tie can be torn off. After this is done, the tie can be opened up and serve as a bib. |